swimming in a pool of plastic bottles

This article is kind of on the long side but it's a good read documenting the bottled water industry and how it is the "food phenomenon of our times." If you're like me and spend your lunches at Borders (or the library where you sometimes lock your keys in the car) then you can find the article in the printed form. In something called a magazine. Like webpages, only made out of trees.

And in Fiji, a state-of-the-art factory spins out more than a million bottles a day of the hippest bottled water on the U.S. market today, while more than half the people in Fiji do not have safe, reliable drinking water. Which means it is easier for the typical American in Beverly Hills or Baltimore to get a drink of safe, pure, refreshing Fiji water than it is for most people in Fiji.
--Fast Company: Message in a Bottle